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Design a cetter world

Just how do we "Design a Better World?"

At Waterknot, we seriously consider the impact of our business practices on our community and the planet and whole-heartedly try to make the world Better, not worse. While any product that is made in this world has an impact, we strive to make sure ours is more positive than negative. It is our sincere hope that the art and design we create will brighten someone’s day by making them laugh or smile. This may sound like a little thing, but we believe that humor, open communication and deeper personal connections will go a long way toward healing our ailing world.

While the interpersonal good that comes from sending a card to a loved one is undeniable, the fact that we use resources to make and ship that card is just as true. Because of this, we strive to be a model corporate citizen by making environmental sustainability and social responsibility primary concerns, not just afterthoughts.

Currently our efforts to design a better world are focused in the following ways:

  • We donate a portion of our profits to organizations who are working for the environment and social justice
  • We print our cards only on recycled content or tree-free papers (please see below for more info)
  • We pair our cards with 100% recycled (80% PC) kraft envelopes
  • We package and protect our cards in recyclable clear sleeves made from 10% recycled PET
  • We recycle (or reuse) all of our office paper.
  • We source recyclable boxes and packing materials with the highest recycled content we can find
  • We print our catalogs only on 100% post consumer recycled content paper

Becoming a truly sustainable business is a lofty goal and an ongoing process. We realize there is always room for improvement. While attempting to make an honest living for our family, we aspire to be transparent in our business practices — all the while treading as lightly as we can, every step of the way.  As we strive to lessen the impact our business has on our planet and the people who inhabit it, we are well aware that we don’t have all of the answers. However, we are committed to making changes and improvements as we grow and learn.

If you have ideas, thoughts or comments we’d love to hear from you.

A note about paper: The vast majority of our cards — anything printed on white paper — are printed on 100% post-consumer recycled content paper. Our colored card stock contain at least 30% post consumer recycled content. Our art prints are printed on 100% cotton papers. Cotton paper is made from a by-product of the textile industry so it not only saves trees, it keeps industrial waste out of landfills.


From the beginning, Waterknot’s mission has been to try to make the world a better place. We have always given a portion of our profits to organizations working for the environment, and social justice. Below are some of the organizations we support: 

Anti-Defamation League
Climate Reality Project
The Nature Conservancy
Public Lands Alliance
Sierra Club